Start with search
81% of online journeys begin with a search
81% of online journeys being with a search, making it an essential part of your marketing mix.
Being visible in results is essential, delivering an immediate and relevant solution to customer needs.
As a search campaign expert, I manage the intricacies of bidding strategies, ad copy, extensions, keywords, targeting, scheduling and conversion tracking.
Organic search visibility is also crucial, and I will work with you to ensure your website is correctly set up for effective search engine indexing.
I can also help you to move beyond just targeting search keywords to building your organisation's online presence.
Though the use of structured data it is possible to add a rich layer of information to search results, such as business and product information, maps, events and FAQs.