Online - Offline Integration
Link interation data
Gain a complete view of customer behaviour
Customer behaviour is complex, moving from device to device and from online to the physical world in a fluid manner.
Thanks to smartphones and permission-based customer relationship management (CRM) and tracking technology, it is now possible to link digital and physical interactions.
I can work with you to connect your different data sources to give a complete view of customer behaviour.
As I have a wide experience of managing campaigns via all offline channels I can also advise in these areas, and work with my network of trusted partners for full campaign delivery.