Data Strategy


Data transparency

Communicate with customers in the way they want on their terms

Customer data is the backbone of all effective marketing, allowing you to identify segments, signals and moments which drive your campaigns.

With high profile media coverage and ever tighter regulation, the legal, ethical & transparent use of this information is essential for any leading brand.

Handled in the right way, the responsible use of data can raise you above the competition by communicating with customers in the way they want on their terms.

I can work with you to map out your data architecture, define policies and set up systems to create integrated cross-platform campaigns.

If approached in this structured and planned way, your customer data will become a vital asset and set you apart as a credible and responsible industry player.