Content Planning

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Content with a purpose

Entertain, inspire, educate and convince.

All content should have a clear purpose, directly linked to your marketing objectives.

I will help you to map out your strategy, looking at opportunities to not only create your own, but also to work with partners and curate content.

A structured approach will enable you to entertain, inspire, educate and convince your customers, and communicate appropriately at different consideration stages.

As with all activity, the impact of everything is measured and optimised, to ensure best use of resources.